Product Marketing

Exemplar Marketing puts you on track for highly effective and measurable go-to-market marketing programs.

Exemplar’s Product Marketing services deliver the program strategies, sales readiness and channel support efforts for your entire product line. By maintaining a deep understating of your target buyers, Exemplar will positively impact your bottom line with competitive positioning and effective go-to-market strategies and programs from launch through revenue growth to customer satisfaction.

Exemplar answers the questions you face.

  • How will you describe your product’s value, features and benefits vs. the competition?
  • Which marketing programs and tools will successfully move your buyer through the sales cycle?
  • How should you launch to achieve immediate sales results and market penetration?
  • How will you ensure sales readiness and channel support prior, during and after launch?
  • Post launch, how do you maintain strong lead generation to meet and exceed your objectives?

Our Product Marketing Service Suite includes:

Product Strategies and Delivery Implement the most effective strategies to sell and deliver profitable products to your market through:

  • Pricing Strategy Analysis and Strategy
  • Channel Distribution Analysis and Strategy

Product Planning and Requirements - Identify and connect product plans and requirements to the teams that design, promote and deliver your solutions to the market through:

  • Buyer Persona and Profile Development
  • Product Competitive Positioning and Messaging Platform
  • Product Brand Identity and Packaging Strategy
  • Product Brand Architecture
  • Buyer Sales Process Analysis
  • Product Marketing Strategy
  • Product Beta Program Development and Management

Product Marketing Strategies and Programs - Execute effective, metric-driven Go-to-Market strategies and marketing programs throughout the entire product buying process through:

  • New Product Launch Strategy,Planning and Management
  • New Website Launch Strategy,Planning and Management/li>
  • Product Sales Promotions and Campaigns
  • Channel Marketing Strategy and Programs
  • Demand Generation Strategy and Programs
  • Lead Nurturing Strategy and Programs
  • Customer Referrals and Reference Incentive Programs
  • Customer Loyalty and Retention Strategy and Programs
  • Thought Leadership and Advisory Board Initiatives
  • National Partner/Sales Event Planning and Management

Sales Readiness and Support - Maximize sell through for both channel and direct sales through:

  • Collateral and Sales Tools Architecture, Design and Development
  • Product Competitive Write-ups and Responses
  • Corporate and Product Presentations (Analyst/Sales/Partner)
  • White Paper Design and Development

Website Development and Marketing Systems Integration – Ensure your website and CRM systems are designed to support your business goals and requirements through:

  • Marketing Website/Intranet Requirements and Development
  • Marketing Backend CRM System Requirements
  • Marketing Backend CRM and Website Integration
  • Backend CRM and Campaign Marketing System Integration

Can’t find what you are looking for be sure you review our Product Management, Marketing Communications and Marketing Management service offerings or contact us now.


    Kim Wellman is one of the most talented marketing executives that I have known. You know how some people just “get it”? - Kim is one of those professionals. She has the uncommon combination of a brilliant strategic mind and a rubber hits the road personality. I highly recommend Kim and would consider her one of my top choices on any executive team.

    Brock Blake CEO, FundingUniverse

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