Exemplar’s Product Marketing services deliver the program strategies, sales readiness and channel support efforts for your entire product line. By maintaining a deep understating of your target buyers, Exemplar will positively impact your bottom line with competitive positioning and effective go-to-market strategies and programs from launch through revenue growth to customer satisfaction.
Exemplar answers the questions you face.
- How will you describe your product’s value, features and benefits vs. the competition?
- Which marketing programs and tools will successfully move your buyer through the sales cycle?
- How should you launch to achieve immediate sales results and market penetration?
- How will you ensure sales readiness and channel support prior, during and after launch?
- Post launch, how do you maintain strong lead generation to meet and exceed your objectives?
Our Product Marketing Service Suite includes:
Product Strategies and Delivery Implement the most effective strategies to sell and deliver profitable products to your market through:
- Pricing Strategy Analysis and Strategy
- Channel Distribution Analysis and Strategy
Product Planning and Requirements - Identify and connect product plans and requirements to the teams that design, promote and deliver your solutions to the market through:
- Buyer Persona and Profile Development
- Product Competitive Positioning and Messaging Platform
- Product Brand Identity and Packaging Strategy
- Product Brand Architecture
- Buyer Sales Process Analysis
- Product Marketing Strategy
- Product Beta Program Development and Management
Product Marketing Strategies and Programs - Execute effective, metric-driven Go-to-Market strategies and marketing programs throughout the entire product buying process through:
- New Product Launch Strategy,Planning and Management
- New Website Launch Strategy,Planning and Management/li>
- Product Sales Promotions and Campaigns
- Channel Marketing Strategy and Programs
- Demand Generation Strategy and Programs
- Lead Nurturing Strategy and Programs
- Customer Referrals and Reference Incentive Programs
- Customer Loyalty and Retention Strategy and Programs
- Thought Leadership and Advisory Board Initiatives
- National Partner/Sales Event Planning and Management
Sales Readiness and Support - Maximize sell through for both channel and direct sales through:
- Collateral and Sales Tools Architecture, Design and Development
- Product Competitive Write-ups and Responses
- Corporate and Product Presentations (Analyst/Sales/Partner)
- White Paper Design and Development
Website Development and Marketing Systems Integration – Ensure your website and CRM systems are designed to support your business goals and requirements through:
- Marketing Website/Intranet Requirements and Development
- Marketing Backend CRM System Requirements
- Marketing Backend CRM and Website Integration
- Backend CRM and Campaign Marketing System Integration