Expertise

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PRODUCT MARKETING

Own your market space and expand into new ones by creating the ultimate product-to-market fit.

We Help Our Clients In the Following Areas:

Product Planning and Requirements

  • Product Competitive Positioning and Messaging Platform
  • Product Brand Identity and Packaging Strategy
  • Product Brand Architecture
  • Buyer Sales Process Analysis
  • Product Beta Program Development and Management

Product Marketing Strategies, Programs and Execution

  • New Product/Release Launch Management
  • Lead Generation and Lead Nurturing Programs
  • Customer Loyalty and Retention Programs
  • Channel Marketing Strategy and Programs
  • Product Sales Promotions and Campaigns
  • National Partner/Sales Event Planning and Management
  • Customer Referrals and Reference Incentive Programs
  • Events and Trade Show Management
  • Thought Leadership and Advisory Board Initiative

Sales Readiness and Support

  • Customer Buy-Cycle Map Analysis
  • Collateral and Sales Tools Development
  • Product Competitive Write-ups and Responses
  • Corporate and Product Presentations
  • Technical White Paper Design and Development

Product Strategies and Delivery

  • Pricing Strategy Analysis and Strategy
  • Channel Distribution Analysis and Strategy

Channel Marketing Management (Click Through)

  • Channel Marketing Strategies and Programs
  • Channel Marketing Technology and Software Selection
  • New Channel Partner Attracting and Recruiting
  • Channel Training Presentation and Events
  • Managing and Monitoring Program Performance and Metrics

How Can We Help You?


Exemplar is a Team of Technology Experts Turned Marketing Experts.

schedule a free consultation today! Call 858-900-6005

OR EMAIL US


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